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Despite the Importance of Services and the Bottom-Line Profit Potential

question 18

True/False

Despite the importance of services and the bottom-line profit potential for services,consumers perceive that overall the quality of service they are receiving is declining.


Definitions:

First Impressions

The initial opinion or feeling formed about someone or something based on appearance or initial interaction.

Sales

The activity or business of selling products or services to customers, aiming to meet both the needs of the customer and the selling company’s targets.

Sales Presentation

An organized pitch or demonstration given by a salesperson to prospective buyers to showcase the features and benefits of a product or service.

Approach Techniques

Strategies or methods employed to initially engage potential customers or clients in a sales process.

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