Yesterday,Mike Went to the Dentist for His 6-Month Check-Up

question 52

Multiple Choice

Yesterday,Mike went to the dentist for his 6-month check-up.Two weeks before he went to the dentist,he called the office to make an appointment.The day before his check-up,the office's receptionist called him to confirm his appointment.When Mike arrived at the office,he checked in with the receptionist and then waited in the waiting room for 15 minutes,reading a magazine,before being greeted by the dental hygienist,who escorted him to an examination room.The dentist entered the room,greeted Mike,examined Mike's teeth,took a set of x-rays and asked the dental hygienist to clean Mike's teeth.When his teeth were cleaned,the hygienist told Mike he should return in 6 months for another check-up.Mike experienced the _____ element of the dental office's services marketing mix.

• A) Product
• B) Personalization
• C) Process
• D) Place
• E) Physical evidence

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Definitions:

Increasing Rate

A rate that accelerates or grows over time, often used in the context of compound interest, inflation, or the escalation of prices.

Marginal

Relating to the additional cost or benefit associated with producing one more unit of a good or service.

Incremental

Relating to a small or gradual change or increase, often considered in the context of adjustments or improvements.

Opportunity

A set of circumstances that makes it possible to do something or achieve a particular goal.