The Seven Elements of the Marketing Mix for Services Are

question 66

True/False

The seven elements of the marketing mix for services are product, promotion, place, price, process, physical evidence and people.

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Definitions:

"g" Factor

A theoretical construct suggesting that a general factor of intelligence underlies individual abilities in logical reasoning, problem-solving, and knowledge acquisition.

Spearman

Charles Spearman was an English psychologist who is best known for his work in statistics and the theory of general intelligence.

Crystallized Intelligence

The ability to use learned knowledge and experience.

Acquired Skills

Abilities or expertise developed over time through practice and learning, as opposed to those that are innate or inherited.