What Type of Marketing Is Used to Build Long-Term Relationships

question 70

Multiple Choice

What type of marketing is used to build long-term relationships with customers?

• A) Industrial marketing
• B) Relationship marketing
• C) Social marketing
• D) Economic marketing
• E) Consumer marketing

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Definitions:

Nonshareholder-Creditors

Creditors of an entity who, unlike shareholders, do not own any part of the entity but have a claim on its assets due to outstanding debts.

Shareholder Domination

A situation where a single shareholder or a group of shareholders exercise significant influence or control over the operations of a corporation.

Individual Shareholder

An individual who owns shares in a company, thereby holding a portion of the ownership.

Corporation Act

refers to legislation that governs the formation, operation, and dissolution of corporations.