What Type of Segmentation Is More Effective Because of the Greater

question 59

Multiple Choice

What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?

• A) Demographic segmentation
• B) Psychographic segmentation
• C) Behavioral segmentation
• D) Marketing segmentation
• E) Geo-demographic segmentation

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Definitions:

Cardiovascular Disease

A general term for conditions affecting the heart and blood vessels, such as coronary artery disease, heart attacks, and stroke.

Hypertension

Form of cardiovascular disease characterized by blood pressure over 140/95 (over 45 years of age) or 130/90 (under 45 years of age).

Silent Killer

A term often used for a disease or condition that progresses without obvious symptoms until significant damage has occurred, such as hypertension.

Stroke

A medical condition occurring when the blood supply to part of the brain is interrupted or reduced, leading to brain damage and loss of function.