Which Tool Used for Gaining Decision-Making Information Identifies What Customers

question 33

Multiple Choice

Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?

• A) Market segmentation
• B) Market research
• C) Promotion
• D) Public relations
• E) Integrated marketing strategy

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Definitions:

Original Equipment Manufacturer

An entity that produces parts and equipment that may be marketed by another manufacturer.

Producer

An individual, group, or organization that creates goods or provides services, typically for sale.

Business Customers

Organizations that purchase goods or services for use in the production of other services or products that are sold, rented, or supplied to others.

Institutional Buy

A purchase made by an institution or organizational entity, often involving large quantities of items or significant investment.