B2B Sellers Rarely Have Long-Term Relationships with Buyers

question 109

True/False

B2B sellers rarely have long-term relationships with buyers.

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Definitions:

Process Consultation

A form of organizational development advice focusing on improving group dynamics and operational processes.

Mediation

A form of conflict resolution where a neutral third party assists the disagreeing sides to reach a mutually acceptable agreement.

Effective Mediation

The process through which a neutral third party facilitates communication and negotiation between disputing parties to reach a mutually acceptable solution.

The Parties

The individuals, groups, or entities that are directly involved in a negotiation, conflict, or agreement.