Which of the Following Describes Two of the Primary Objectives

question 28

Multiple Choice

Which of the following describes two of the primary objectives of promotion?

• A) Positioning and communicating information
• B) Positioning and developing new uses for products
• C) Developing new uses for products and communicating information
• D) Adding value to a product and eliminating competition
• E) Controlling sales volume and eliminating competition

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Definitions:

Annual Profit

The net income a company or individual earns in a fiscal year after all expenses are subtracted from total revenues.

Cartels

Organizations of independent businesses formed to coordinate the production, pricing, and marketing of goods to monopolize the market and restrict competition.

Incentive to Deviate

A situation where a party has a profitable reason to diverge from a prescribed strategy or agreement.

Monopoly Output

The quantity of goods or services produced by a monopolist, characterized by the lack of competition and the ability to control prices.