The Ultimate Judge of Product Quality Is

question 23

Multiple Choice

The ultimate judge of product quality is

• A) the customer.
• B) W. Edwards Deming.
• C) the owner of the business.
• D) the American Society for Quality Control.

---

Definitions:

Cognitive Needs

Cognitive needs refer to the mental requirements for knowledge, understanding, and curiosity that motivate individuals to explore and understand the world around them.

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's abilities, appearance, and personality.

Carl Rogers

An influential American psychologist who founded the person-centered approach to therapy and emphasized the importance of the self-concept.

Congruent

Matching or in agreement; used to describe when two or more things are in harmony or are identical in shape and size.