You Make the Call-Situation 3

question 100

Essay

You Make the Call-Situation 3
Dr. Juldiz Afgazar, a native of the Republic of Kazakhstan, had been invited to spend a semester in the United States as a visiting scholar in entrepreneurial finance. Kazakhstan gained its independence from the former Soviet Union in 1991, and only after that were laws passed allowing citizens to own private businesses. Dr. Afgazar wanted to learn more about the free market economy of the United States to determine whether such a system could be implemented in Kazakhstan.
Prior to this visit to the United States, Dr. Afgazar had not traveled extensively outside her country. Although she enjoyed many aspects of U.S. culture, she was particularly impressed by the seemingly unlimited quantity and variety of goods and foods that were readily available. After a visit to a local restaurant's pizza buffet, she became an avid fan of American-style pizza! Dr. Afgazar found the crisp yeast crust, spicy tomato sauce, melted mozzarella cheese, and assortment of toppings to be a delicious combination. Pizza was an entirely new type of food for her, since it was not available in Kazakhstan. A true entrepreneur, Dr. Afgazar began to wonder if a pizza restaurant could be successful in her country.
(Source: Developed by Elisabeth J. Teal of Northern Georgia College and State University, Dahlonega, Georgia, and Aigul N. Toxanova of Kokshetau Higher College of Management and Business, Kazakhstan.)

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Definitions:

Absolute Terms

A method of expression or measurement that is independent of other variables or comparisons, focusing on intrinsic values.

Prospect Theory

A behavioral economic theory that describes how people make choices when faced with uncertain outcomes, emphasizing the value of gains and losses rather than final outcomes.

Default Options

Pre-selected choices or settings designed to simplify decision-making by assuming a standard action unless an alternative is specified.

Status Quo Bias

A cognitive bias that leads individuals to prefer things to stay the same by resisting change or new alternatives.