The Two Basic Types of Advertising Are ____,Which Makes Potential

question 39

Multiple Choice

The two basic types of advertising are ____,which makes potential customers aware of products and their need for them,and ____,which conveys an idea about the firm that produces the product.

• A)institutional,product
• B)product,institutional
• C)product,publicity
• D)specialty,publicity

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Definitions:

Idea Quotas

Fixed or minimum numbers of creative ideas or innovations that individuals or teams are expected to produce within a certain timeframe.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Pressure

The feeling of stressful urgency caused by the need to achieve or perform, often within a limited timeframe.

Imagination

The faculty or action of forming new ideas, images, or concepts not present to the senses.