Before Meeting with Media Representatives, a Small Business Manager Should

question 76

Multiple Choice

Before meeting with media representatives, a small business manager should

• A) perform a statistical analysis of the market.
• B) consult different banks for loan rates.
• C) learn about the strengths and weaknesses of each advertising medium.
• D) create the message.

---

Definitions:

Psychoanalytic

A theory of personality and a method of psychotherapy, originally formulated by Sigmund Freud, that emphasizes unconscious motives and conflicts.

Humanistic

An approach in psychology emphasizing personal growth, self-awareness, and the concept of self-actualization.

Social-Cognitive Perspectives

Theoretical viewpoint that focuses on how people learn by observing others, emphasizing the interaction of our thought processes, behaviors, and the environment.

Self-Discipline

The ability to control one's feelings and overcome one's weaknesses; the ability to pursue what one thinks is right despite temptations to abandon it.