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Colorful Concoctions, a maker of children's crayons, decided to price its boxes of crayons below the long-term market price. The firm agreed to reduce its profit margin from 30 percent to 5 percent in the short-term in order to increase market share and discourage other firms from entering the crayon market. Colorful Concoctions was implementing a
World Bank
A global economic institution that provides funding and grants to the governments of less developed countries for the purpose of capital project completion.
Technical Assistance
Support provided, usually to developing countries or firms, in the form of expertise or knowledge transfer to foster growth or solve specific problems.
Microfinance
The provision of small loans and other financial services to low-income entrepreneurs and small-business owners in developing countries.
Microcredit
Small loans given to entrepreneurs in developing countries as a way to foster economic development and alleviate poverty.
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