An Entrepreneur Opened a Small Business Producing High-Quality Paper Products

question 20

Multiple Choice

An entrepreneur opened a small business producing high-quality paper products. She decided to place a multicolored pine tree on all product boxes and on the sign outside the facilities, to symbolize the business. This symbol is an example of

• A) a brand.
• B) a trademark.
• C) a service mark.
• D) trade dress.

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Definitions:

Halo Effect

The cognitive bias that allows one positive characteristic of an individual to positively influence one's overall perception of them.

Attractive Babies

Infants perceived as physically appealing, often eliciting positive social responses and caretaking behaviors from others.

More Attention

The concept that certain stimuli or individuals gain increased focus from others due to their inherent qualities or the context in which they are presented.

Gain-Loss Theory

A theory of attraction which posits that liking is highest for others when they increase their positivity toward you over time.