The Basic Ideas Forming the Foundation of Customer Loyalty for Small

question 62

Multiple Choice

The basic ideas forming the foundation of customer loyalty for small firms include the notion that

• A) superior customer service will almost always lead directly to customer satisfaction.
• B) customer satisfaction demands customer loyalty.
• C) small firms possess great potential for providing superior customer service.
• D) customer satisfaction is "the name of the game" for such businesses.

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Definitions:

Statute of Frauds

A rule of law mandating that some contract varieties must be documented and signed by the involved parties to be legally binding.

Writing Requirement

A legal stipulation that certain contracts or agreements must be in writing to be enforceable.

Merchants

People or companies involved in buying and selling products, services, or commodities to make profits.

Merchant Agents

Individuals or entities authorized to act on behalf of merchants in commercial transactions.