Regardless of the Nature of the Business, Providing Exceptional Customer

question 74

True/False

Regardless of the nature of the business, providing exceptional customer service can give small firms a competitive edge.

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Definitions:

Central Selling Feature

A key attribute or benefit of a product that sets it apart from its competitors and is emphasized in marketing efforts.

Incentive

Something that motivates or encourages someone to do something.

Quick Action

Immediate or prompt response to a situation, often requiring decisiveness and efficiency.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, depicted as hierarchical levels within a pyramid.