Because Culture Drastically Affects the Behavior Patterns and Values of People

question 56

True/False

Because culture drastically affects the behavior patterns and values of people, it has tremendous impact on the purchase and use of products.

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Definitions:

Acquired Needs Theory

Theory that suggests three main categories of needs: need for achievement, need for affiliation, and need for power.

Cultural Background

Refers to the social, ethnic, religious, and cultural factors influencing an individual’s identity, perceptions, and behaviors.

Two-Factor Theory

A psychological theory suggesting that employee satisfaction is influenced by motivation factors that enhance job satisfaction, and hygiene factors that can prevent dissatisfaction.

Hygiene Factors

Sources of job satisfaction such as salary, status, and security