You Make the Call-Situation 1

question 86

Essay

You Make the Call-Situation 1
Jeremy Shepherd is the founder of PearlParadise.com, in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep them coming back.
However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation of repeat customers. PearlParadise.com's Web site has the software capabilities to support customer interaction.
(Source: Melissa Campanelli, "Happy Returns," www.entrepreneur.com/mag/article/0,1539,312420,00.htm, January 2004.)

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Definitions:

Text

Written or printed words regarded as forming a piece of literature, document, or other pieces of written material.

Morphemes

are the smallest grammatical units in a language that carry meaning, such as prefixes, suffixes, and root words.

Thoughtfully

Done with careful consideration or deliberation.

Fixations

In psychoanalytic theory, a persistent focus on an earlier psychosexual stage due to unresolved conflicts, leading to maladaptive behavior.