You Make the Call-Situation 2

question 76

Essay

You Make the Call-Situation 2
Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. "It looks more like your insurance company or local business office, rather than a funeral home," Layer says.
Aspen has adopted a strategy of discounted prices for funeral products and services. Its Web site (http://www.aspenfuneral.com) promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.
Sources: Lorrie Grant, "Funeral Stores Sell Inevitable in Style," USAToday, May 30, 2001, p. 3B; and http://www.aspenfuneral.com, June 8, 2004.

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Definitions:

Depth Perception

The visual ability to perceive the world in three dimensions (3D) and the distance of an object.

Visual Cliff

An experimental apparatus used to measure infants' perception of depth and their ability to assess danger.

Bridge

A structure built to span physical obstacles without closing the way underneath such as a body of water, valley, or road, for the purpose of providing passage over the obstacle.

Depth Perception

The ability to perceive the distance of objects in three dimensions.