To Maximize Sales and Profits, a Discount Shoe Store Should

question 34

True/False

To maximize sales and profits, a discount shoe store should create an atmosphere similar to that of better department stores, with thick carpets, indirect lighting, and big easy chairs.

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Definitions:

Sales

The revenue generated from the selling of goods or services by a company or an enterprise to its customers.

Turnover

Sales divided by average operating assets.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, expressed as a percentage.

Net Operating Income

The total profit of a company after operating expenses are subtracted from gross profit but before income taxes and interest expenses are deducted.