Examlex
When criteria are evaluated in selecting the location for a new business, one factor may be more important in a given situation, but each factor always has an influence.
Hypochondriac
An individual who excessively worries about having a serious illness despite medical reassurance to the contrary.
Experimental Manipulation
An experimental technique that involves changing one variable to determine if there is an effect on another variable.
Persuasive Speech
A form of communication aimed at convincing the audience to adopt a particular viewpoint or take a specific action.
Cognitive Dissonance Theory
A theory suggesting that individuals experience discomfort (dissonance) when their beliefs or behaviors are inconsistent, leading them to make changes to reduce this discomfort.
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