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Marketing Research Is an Effective Supplement,but Not a Replacement,for the Intuitive

question 85

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Marketing research is an effective supplement,but not a replacement,for the intuitive judgment of entrepreneurs.


Definitions:

Intelligence Scores

Quantitative measures of an individual's intelligence, often obtained through standardized testing.

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of an individual at their chronological age.

Psychological Test

A standardized instrument or systematic procedure designed to measure an individual's mental capabilities, behaviors, or characteristics.

Valid

The degree to which an idea, inference, or measurement is substantiated and accurately reflects what is true in reality.

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