A Prospective Small Business Owner Wonders What Types of Ethical

question 57

Multiple Choice

A prospective small business owner wonders what types of ethical problems may prove most difficult. If the business is typical, the owner should realize that problems are most likely to relate to

• A) environmental issues.
• B) relationships with customers and competitors.
• C) human resource decisions.
• D) banking relationships.

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Definitions:

Customer Loyalty Measurement

Quantitative or qualitative assessment methods used to gauge the loyalty of a company's customer base, often through metrics like repeat purchases or satisfaction ratings.

Repeat Buying

The act of customers repeatedly purchasing the same brand or product, demonstrating brand loyalty and satisfaction.

Trends

General directions in which something is developing or changing, often identified in social, cultural, economic, or technological contexts.

Recency-Frequency-Monetary Analysis

A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.