Small Businesses That Practice Skimming of Income Are Acting Unethically

question 31

True/False

Small businesses that practice skimming of income are acting unethically and illegally.

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Definitions:

Pitch

Outreach from a PR professional to reporters to get them to consider a story idea they are proposing to seek news coverage.

Business Wire

A company that distributes press releases and corporate information to news organizations, journalists, and the public.

Advertising Value Equivalence

A metric used in public relations to equate the value of editorial content or earned media to the cost of equivalent advertising space or time.

Key Message Visibility

Key message visibility refers to the extent to which an organization's core messages are effectively communicated and recognized by its target audience, playing a critical role in branding and public relations efforts.