In General,all of the Following Statements About Lloyd's of London

question 22

Multiple Choice

In general,all of the following statements about Lloyd's of London are true,except:

• A)Members have unlimited personal liability
• B)Individual members ("names")cooperate in groups known as syndicates
• C)If a syndicate is unable to pay its portion of a loss, the insured has the right to collect that unpaid portion from Lloyd's of London
• D)Lloyd's is not as pre-eminent in the insurance marketplace today as it once was

Understand the use and effectiveness of different types of advertising appeals.

Identify and explain biases in advertising and their impact on consumer perception.

Comprehend the concept and importance of source credibility in marketing.

Recognize the mere exposure effect and its significance in consumer preferences.