People Who Have a Low Need for _______ Appear to Be

question 230

Short Answer

People who have a low need for _______ appear to be more strongly influenced by the peripheral route to persuasion.

---

Definitions:

Memory Consolidation

The process by which short-term memories are converted into long-term memories, stabilizing and organizing them for long-term storage.

LTP

Long-Term Potentiation, a lasting enhancement in signal transmission between two neurons that results from stimulating them simultaneously; considered one of the cellular mechanisms that underlies learning and memory.

Materialism

Materialism is a philosophical stance or a way of life that holds material possessions, physical comfort, and wealth as the highest values or primary goals.

Self-interest

The consideration of one's own advantage or well-being before that of others.