The Brainiacs at the Optimum Computing Corporation Have Developed a Superior

question 1

Multiple Choice

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer.The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer.Since their product is more expensive than their competitors',they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost.Which of the following approaches would be most likely to achieve their goal?

• A) the central route to persuasion
• B) the peripheral route to persuasion
• C) the door-in-the-face technique
• D) lowballing

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Definitions:

Antitrust Law

Laws designed to promote competition and prevent monopolies by regulating corporate practices that restrict trade.

Product Price

The amount of money charged for a product, determined by costs, market demand, and competition.

Natural Monopoly

A market condition where a single firm can supply the entire market at a lower cost than any combination of two or more firms due to economies of scale.

Social Regulation

Government-imposed regulations aimed at improving health, safety, and the welfare of the public, covering issues like pollution and workplace safety.