The Brainiacs at the Optimum Computing Corporation Have Developed a Superior

question 1

Multiple Choice

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer.The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer.Since their product is more expensive than their competitors',they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost.Which of the following approaches would be most likely to achieve their goal?

• A) the central route to persuasion
• B) the peripheral route to persuasion
• C) the door-in-the-face technique
• D) lowballing

---

Definitions:

City Council

The legislative body that governs a city, town, municipality, or local government area.

National Election

A process where citizens of a country vote to choose leaders or make decisions on legislation at a nationwide level; often refers to presidential or parliamentary elections.

Election Laws

Regulations that govern the electoral process, including the rules for voting, candidate eligibility, and how elections are conducted.

Ballot Designs

The visual layout, structure, and method of information presentation on ballots, which can significantly influence voting behavior and election outcomes.