Public Relations Differs from Marketing Because ________

question 17

Multiple Choice

Public relations differs from marketing because ________.

• A)only marketing is concerned about a company's bottom line
• B)marketing efforts focus primarily on consumers
• C)public relations efforts focus on a broad range of publics
• D)B and C
• E)All of the above.

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Definitions:

Opportunity Cost

The value of the best alternative that is forgone when a decision is made to pursue a particular course of action.

Expected Profit Rate

The forecasted return on an investment, calculated based on potential outcomes and their probabilities.

Net Inventory Investment

The change in the total value of inventories in an economy during a specific period.

Positive

An attribute or condition that reflects an increase, improvement, or favorable outcome.