Why Do We Plan,and What Are the Qualities That Comprise

question 19

Essay

Why do we plan,and what are the qualities that comprise a good public relations plan?

Understand the concept and implications of hypothesis testing.

Identify the appropriate use of Type I and Type II errors in statistical analysis.

Comprehend the meaning and importance of statistical power in hypothesis testing.

Understand the correlation between variables and formulate null hypotheses.

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Definitions:

Social Technographics

A classification approach of consumers based on their use of social technologies like blogs, social networking sites, and other web-based applications.