Public Relations Is Considered ________

question 39

Multiple Choice

Public relations is considered ________.

• A)political speech
• B)commercial speech
• C)unrestricted speech
• D)either political or commercial speech,depending upon its purpose
• E)a unique classification of speech unto itself

Learn about the Freudian structures of personality (id, ego, superego) and their symbolic implications in marketing.

Understand how personality affects purchasing decisions and consumer preferences.

Examine the ethical concerns associated with motivational research in marketing.

Recognize the impact of personal traits such as need for cognition and need for uniqueness on consumer behavior.

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Definitions:

Fair Value Enterprise Method

An approach to valuing a business by estimating the present value of foreseeable future earnings and the net asset value.

Equity Method

An accounting technique used to record investments in which the investor has significant influence over the investee but does not have full control.

Dividends

A portion of a company's earnings distributed to its shareholders, typically in the form of cash payments or additional shares.

Straight Line Amortization

A method of allocating the cost of an intangible asset over its useful life in equal installments.