Examlex
A proposition is a unit of meaning that is made up of concepts and expresses a single idea.
Sales Presentation
A speech or demonstration by a salesperson to introduce a product or service to potential customers, aiming to generate interest and close a sale.
Preapproach Stage
The stage of the sales process where initial research is conducted and strategies are devised before making direct contact with potential customers.
B2B Customer
Stands for "Business to Business" customer, which describes transactions or engagements between businesses rather than between businesses and individual consumers.
Major Customer
A key client who significantly contributes to a company's revenue, often characterized by large, recurring purchases.
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