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It is interesting to note that the two individuals most closely associated with behaviourism didn't plan the aspects of their research findings that became influential worldwide. Explain how Ivan Pavlov won a Nobel Prize for his work on digestion, but became renowned for his work on conditioning. Years later, when B. F. Skinner ran low on food pellets for his rats, he made a fortuitous discovery regarding reinforcement schedules. Describe Skinner's research regarding these schedules.
Normative Social Processes
Social mechanisms that dictate acceptable behaviors and beliefs within a society, guiding individuals on how to act according to societal norms.
Social Setting
The physical or social context in which people engage in activities or interact with others, influencing behaviors and interactions.
Rewarding
Offering satisfaction, joy, or benefits in return for effort or behavior, thereby positively reinforcing such actions.
Self-handicapping
A behavior or strategy whereby individuals create obstacles and excuses to avoid self-blame when they do poorly on a task.
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