Examlex
Which of the following is best supported by research?
External Search
The process of seeking information from sources outside of one's immediate personal knowledge to make a decision.
Purchase Task
The activities and decision-making processes involved in buying a product or service.
External Search
An information gathering process from outside sources before making a purchase decision.
Wrong Purchase Decision
A situation where a consumer regrets their buying choice, often due to misinformation, impulse buying, or unmet expectations.
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