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While Talking on the Phone with Your Friend, You Are

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While talking on the phone with your friend, you are confronted with competing stimuli including the sounds of the television and your brother and sister playing a game in the living room. You choose the sound of your friend's voice over those other sounds. This process is referred to as


Definitions:

Trademark Infringement

The unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.

Likelihood of Confusion

This refers to a standard used in trademark law to assess whether the similarity between two marks is likely to confuse consumers about the source of the products or services.

Trade Secret

A form of intellectual property comprising confidential information that provides a business with a competitive edge.

Sufficient Value

A concept in contract law that refers to the necessity of both parties exchanging something of value for a contract to be considered valid.

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