What Does the Term Media Richness Mean

question 12

Essay

What does the term media richness mean?

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Definitions:

Pearson's Correlation Coefficient

A measure of the strength and direction of a linear relationship between two continuous variables, computed as the covariance of the variables divided by the product of their standard deviations.

Ordinal

A term referring to a type of data or a scale of measurement where items are ranked in order but the differences between rank positions are not necessarily equidistant.

Partial Correlation

A measure of the degree of association between two variables while holding one or more other variables constant.

Third Variable

An unmeasured variable that may influence or confound the relationship between the two variables of interest in a study.