The Merging of Traditional Mass Communication with Digital Computing and Telecommunication

question 6

Multiple Choice

The merging of traditional mass communication with digital computing and telecommunication technologies is called

• A) media expansion.
• B) media pervasion.
• C) media convergence.
• D) media multitasking.

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Definitions:

System Justification Theory

A theory suggesting that people have a psychological tendency to defend and justify the status quo, even at the expense of personal or group interest.

Social Identity Theory

Social identity theory is a psychological framework that posits individuals derive part of their identity and self-esteem from the groups to which they belong.

Status Quo

The existing state or condition of a situation, which is often seen as the standard or norm.

Entitativity

The perception or degree to which a group is seen as being a coherent, distinct, and unified entity.