______________ Focuses on the Way We Make Media Choices in Order

question 7

Multiple Choice

______________ focuses on the way we make media choices in order to satisfy our needs and goals.

• A) Gatekeeper theory
• B) Cultivation effect
• C) Uses and gratifications perspective
• D) Social capital

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Definitions:

Affirmative Action

Policies and procedures designed to combat discrimination and promote diversity by favoring individuals belonging to groups historically discriminated against.

Reverse Discrimination

Discrimination against members of a dominant or majority group, often as an unintended consequence of affirmative action policies.

Disparate Treatment Discrimination

A form of discrimination where individuals are treated unfairly or differently based on protected characteristics such as race, gender, age, or religion.

Drug-Free Workplace Act

A U.S. federal regulation requiring certain employers to work towards maintaining a workplace free of drugs and substance abuse through policies, programs, and sometimes testing.