XYZ Industries Produces a Variety of Anti-Crime and Safety Products

question 276

Multiple Choice

XYZ Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.XYZ sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.XYZ would probably benefit from departmentalization by:

• A)function.
• B)process.
• C)customer type.
• D)market opportunities.

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Definitions:

Glands

Organs in the body that secrete hormones or other substances directly into the blood or onto a surface within or outside the body.

Neurons

are the basic working units of the brain, specialized cells that transmit information to other nerve cells, muscle, or gland cells.

Sex Hormones

Hormones that regulate the development and functioning of reproductive organs and that stimulate the development of male and female sexual characteristics; they include androgens, estrogens, and progesterone.

Estrogen

Estrogen is a primary female sex hormone responsible for the development and regulation of the female reproductive system and secondary sex characteristics.