When Consumers Calculate the Value of a Product, They Look

question 79

True/False

When consumers calculate the value of a product, they look at the benefits and then subtract the cost.

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Definitions:

Mutual Acquaintance

Someone known by both parties in a conversation or negotiation, sometimes leveraged to build trust or establish rapport.

Core Principles

Fundamental beliefs or values that serve as the foundation for the systems, practices, and objectives of an organization or individual.

Customer Benefits

The advantages or value that a customer receives from purchasing a product or service.

Product Knowledge

Understanding and information about a product's features, benefits, and use, which is crucial for effective selling and customer support.