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In Putting Together a Promotion Mix,characteristics of the Target Consumers

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In putting together a promotion mix,characteristics of the target consumers need to be considered.


Definitions:

Regional Centers

Designated areas or institutions that provide specialized services or resources concentrated in a particular geographic area, often for economic or educational purposes.

Emerging Markets

Countries moving toward economic policies of open trade and free markets.

Trademark

Legal protection of a recognizable brand name, design, or logo that calls a specific product to a consumer’s mind.

Brand Logo

A visual symbol or emblem used to identify and promote a brand, making it recognizable to consumers.

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