The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Ashurnasirpal II

An Assyrian king known for his expansive building projects, including the palace at Nimrud and many reliefs depicting his conquests and hunting exploits.

Kalhu

An ancient city that served as the capital of the Assyrian Empire under the reign of Ashurnasirpal II; also known as Nimrud in modern times.

Elamite

Pertaining to Elam, an ancient civilization located in what is now southwest Iran, known for its contributions to art, architecture, and writing systems.

Neolithic Period

The final stage of cultural evolution or technological development among prehistoric humans, characterized by the development of agriculture and the making of polished stone tools.