One of the Reasons Why Companies Created the Position of Brand

question 187

Multiple Choice

One of the reasons why companies created the position of brand manager was to:

• A)have greater control over new product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

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Definitions:

Authorized

Officially permitted or endowed with legal power or right by a legal or regulatory body.

Corporate Securities

Financial instruments such as stocks and bonds issued by corporations to raise capital, representing ownership or debt obligations.

Articles of Incorporation

Legal documents filed with a governmental body to legally document the creation of a corporation.

Incorporator

The person or entity that files the articles of incorporation, officially forming a corporation with the state.