The Activity That Evaluates Public Attitudes and Implements a Program

question 4

Multiple Choice

The activity that evaluates public attitudes and implements a program to earn public understanding and acceptance is called:

• A)marketing research.
• B)public relations.
• C)marketing communication system.
• D)advertising.

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Definitions:

Generalizability

The extent to which research findings can be applied to broader populations or different contexts beyond the original study setting.

Credibility

The quality of being trusted and believed in, often based on a track record of reliability and authenticity.

Specificity

The ability of a test or procedure to correctly identify those without the condition or trait being tested for, minimizing false positives.

External Validity

The extent to which the results of a study can be generalized to other situations and to other people.