)Which of the Following Represents a Technique Used to Obtain

question 7

Multiple Choice

) Which of the following represents a technique used to obtain primary data?

• A)Gaining access to an unpublished government report from the Federal Trade Commission.
• B)Conducting a telephone or online survey.
• C)Establishing a database to store and cross-index articles from leading journals and research publications.
• D)Reviewing the best-selling textbooks that present basic marketing principles.

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Definitions:

Reaction Formation

Disguising unconscious content by turning it into its opposite.

Repression

A psychological defense mechanism where unpleasant thoughts, feelings, or desires are excluded from conscious awareness.

Denial

A psychological defense mechanism where a person refuses to accept reality or facts, effectively protecting themselves from uncomfortable or painful emotions.

Projection

Seeing one’s own unconscious content in others rather than oneself.