Providing People with a Description of a Potential New Good

question 61

True/False

Providing people with a description of a potential new good or service and asking if the idea appeals to them,is part of the marketing mix.

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Definitions:

Insourcing

The practice of conducting business processes or services internally rather than outsourcing them to third-party firms.

Unique Process

A specialized and distinctive method or procedure employed in the production of goods or delivery of services.

Outsourcing

The practice of hiring third parties to perform services or create goods that traditionally were performed in-house, often for efficiency and cost savings.

Core Competencies

Fundamental strengths or unique advantages that a company or individual possesses, central to its success and competitiveness.