Unlike Advertising, Which Is Part of the Promotional Component of the Marketing

question 38

True/False

Unlike advertising, which is part of the promotional component of the marketing mix, personal selling is considered to be part of the distribution function.

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Definitions:

Average Product

The total output produced per unit of a resource employed.

Marginal Product

The extra production resulting from the use of one additional unit of a specific input while holding other inputs steady.

Total Cost

The sum of all costs associated with the production or provision of a good or service, including fixed and variable costs.

Variable Cost

Expenses that vary in relation to the amount of production or operations.