The Strategy of Focusing on Small but Profitable Market Segments

question 239

True/False

The strategy of focusing on small but profitable market segments is called micro marketing.

---

Definitions:

Current Account Balance

The current account balance is a country's trade balance plus net income and direct payments between it and other countries, indicating a nation's foreign trade and financial status.

Statistical Discrepancy

The difference between the sum of the components of GDP calculated on the income side and the expenditure side, due to measurement errors and data omissions.

International Reserves

International reserves are assets held by central banks in foreign currencies, gold, and special drawing rights, serving as a means to pay off international debt obligations or influence currency exchange rates.

Unilateral Transfers

These are one-way transfers of funds or resources from one country to another or from governments to international organizations without a direct reciprocal expectation.