One-To-One Marketing Refers to Developing a Unique Mix of Goods

question 31

True/False

One-to-one marketing refers to developing a unique mix of goods and services for each individual customer.

---

Definitions:

Rational Decisions

Choices made based on logical reasoning, where alternatives are objectively evaluated based on facts and a clear understanding of goals.

Economic Gain

The benefit or profit derived from engaging in economic activities or investments.

Programmed Solution

Predetermined responses or solutions to routine problems or issues.

Rules Of Thumb

Simple, general principles or guidelines that are not based on precise calculations, but are used to make quick decisions or estimations.