All of the Following Are Part of the Marketing Process

question 119

Multiple Choice

All of the following are part of the marketing process except:

• A)developing an understanding of the customer behaviour.
• B)determining the brand name for a new product.
• C)designing the most efficient method of production of a new product.
• D)contacting buyers after a sale to ensure customer satisfaction.

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Definitions:

Net Present Value

A method used in capital budgeting to assess the profitability of an investment by calculating the difference between the present value of cash inflows and outflows.

Future Cash Flows

Projections of the money a business expects to receive and pay out over a future period, influencing decision-making and valuation.

Replacement Cost

The cost to replace an asset with another of similar nature and capacity at the current prices, without considering any physical deterioration or obsolescence.

Specialised Equipment

Machinery or devices designed for a particular purpose or industry, often requiring specific knowledge or skills to operate.